Company history/background
The history of our company began with a vision: to establish an innovative beverage startup in an industry that had shown relatively little innovation. We aimed to introduce a trendy drink that would meet the high expectations of the younger generation while revolutionizing the beverage market. Our founders recognized the potential to occupy a niche in the light alcoholic beverage sector and embarked on the development of a product that combines the refreshing taste of iced tea with a pleasant alcohol note. They placed special emphasis on creating a "Better-for-you" drink that prioritizes health and well-being.
Company activities
Our emerging company has developed an innovative category of beverages in the light alcoholic drinks sector, originating from a research project by Weihenstephan and TUM. As pioneers in the "Better-for-you" segment, we have created a refreshing beverage that appeals to the younger generation. Working together with a leading European agency, we have developed an appealing branding, supported by targeted marketing strategies and social media campaigns. Despite our success and potential, we have been unable to secure follow-up funding. We are now seeking an external investor who brings the expertise necessary to take the company to new heights of success and takes over the majority stake of the company.
Unique selling points
Innovative beverage category: Based on a research project by Weihenstephan and TUM, we have developed a new category of light alcoholic drinks that combines the flavors of iced tea with alcohol.
"Better-for-you" pioneer: We focus on the health and well-being of consumers, specializing in "better-for-you" alcoholic beverages.
Young target audience: Our drink and branding were designed to appeal to a modern, young target audience.
Collaboration with top agencies: We partnered with a leading European agency to create an appealing design for social media and supermarket shelves.
Successful marketing strategies: Through targeted marketing initiatives and social media campaigns, we have built a loyal fan base.
Sustainable growth potential: Our product offers tremendous growth potential and the opportunity to revolutionize the beverage industry.
General information
- MBI candidate
- Strategic acquisition
- Investor