Company history/background
Over the past five years, the company has worked on a product that appeals to the vast majority of the target group; meaning that 80% of the potential target audience is satisfied with it. As a result, we now have a product in hand that is scalable and relatively easy to deploy in various markets/countries. In recent years, we have also built up a substantial subscription volume.
Our target group in the B2C market consists of people aged between 35 and 65 who are concerned about their father or mother due to loneliness or signs of dementia.
In addition, there is growing interest in our services from healthcare institutions in the B2B market.
The product is currently sold primarily in the Netherlands, Belgium, Germany, and Switzerland and is already adapted for the Anglo-Saxon market.
Company activities
Software product with App:
The company has developed a senior clock in-house and successfully launched it in the market. Hardware (tablets) is purchased externally, while the software is developed internally.
Using an app (iOS and Android), the tablet can be remotely controlled by a caregiver or family member via smartphone or laptop.
In addition to date and time, the tablet also offers an agenda overview, the ability to receive photos, messages and YouTube videos, and video calling capabilities. A new version has recently been launched, and the initial feedback has been very positive.
E-commerce B2C:
We sell approximately 65% of our products and services through our Dutch and German websites. This is B2C sales, where the buyer is often a (grand)daughter or (grand)son of the elderly end user.
B2B market:
The remaining 35% is sold in the Netherlands, Belgium, Germany, and Switzerland through resellers – usually providers of a range of healthcare-related products.
Unique selling points
The unique premise we follow is that the elderly end user, who usually has little or no technical affinity or skills, does not need to operate the product. It should be no more difficult than telling the time.
The senior clock is typically used as follows: the elderly end user simply needs to look at the DayClock to see the time, part of the day, date, messages, photos, and YouTube videos that their loved ones can upload (via their smartphone), or to receive video calls (initiated by their loved ones). This way, many people gain more structure in their daily lives and maintain a connection with those close to them. The end user does not need to operate the DayClock.
Other
The company is now offered for sale for two reasons:
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Because the majority shareholder intends to pursue a new challenge in 2024.
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The company has evolved over the past few years from a concept/start-up into a scale-up. The next phase of growth requires a different type of organisation, different kinds of investment, and a different type of entrepreneur. It is up to the new owner to lead the company into this next phase.
The most logical parties for this next growth phase would be:
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Companies already active in the healthcare and elderly care market (and possibly already equipped with a fitting organisational structure)
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Or companies that already have an international distribution network for healthcare products
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Or investment parties seeking to establish a position in this growth market
The company’s operations are not location-dependent.
General information
- MBI candidate
- Strategic acquisition